A Direct Comparison of Web-based and Telephone-based Data Collection Modes

12/1/99


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Table of Contents

A Direct Comparison of Web-based and Telephone-based Data Collection Modes

Abstract

Author and Contact Information

Introduction

Internet Data Collection

This Study

Study Design

The Population

The Questionnaire

The Experimental Design

Fielding

The Software

Results

Comparing Response Rates

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Results

Response Measures

Items

Items

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Results

Costs

Fixed Costs

Per Interview Costs

Discussion

Author: William Robb

Email: robb@macroint.com

Home Page: www.macrosr.com