Macro Survey Research & Consulting
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Macro Homepage |
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QRC Homepage |
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SAS Documenation |
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For 30 years Macro has been a leader in custom designed studies to support
a wide range of strategic and tactical research initiatives in Fortune 500
companies, multinational corporations, leading advertising and media
organizations, government agencies, and major professional service
organizations and assocations. |
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Macro has provided hundreds of commercial and public sector clients with a
full range of qualitative and quantitative research services supported by a
strong technical and managerial staff and a long record of quality research
efforts. |
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The Market Research Division within Macro has been conducting web based data collection and research for several years. Our experience with using Web based data collection tools in the context of traditional survey research methodologies has been positive. This set of slides, "A direct comparison of Web and Telephone based data collection methodologies" presents some of our experience in this area. |
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